Digital Insights Manager - 39 hours

About Us: Join our dynamic team, where we're on a mission to enhance the digital ecosystem in both retail and veterinary services. As a leading eCommerce business, we’re dedicated to optimizing our digital presence and providing value to our customers through actionable insights. If you’re passionate about digital analytics, data-driven strategies, and effective eCommerce performance, we want to hear from you!

Role Overview: The Digital Insights Manager is responsible for driving digital analytics across our ecosystem, with a primary focus on paid media. This role will oversee performance tracking, budget optimization, and reporting for both our retail and veterinary digital spaces. The successful candidate will also lead ad hoc analytics for new functionalities, business case assessments, and on-site performance insights. You will manage one team member and work closely with cross-functional teams to foster a data-driven culture within our eCommerce department.

Key Responsibilities

Paid media effectiveness and budget optimization:

• Report on channel performance and return on investment.
• Make recommendations to improve budget efficiency.
• Supports test and learn roadmap with relevant analytics and insights.
• Ownership over the 3rd party marketing tagging and tracking.

Onsite analytics and insights

• Deep dive in onsite performance.
• Provide insights on funnel flow through.
• Work with Digital Product to analyse the success of new features.

Reporting and dashboarding

• Accountable for weekly and periodic reporting for ecommerce department, focusing primarily on paid media, visits, and search trends.
• Work closely with ecommerce teams (e.g. Digital optimization executives), to increase analytical skillset and promote a data driven approach to optimization through self-serve dashboarding.
• Brief reporting requirement into data visualization to ensure dashboarding meets business requirements.

Business cases  

• Own the business cases analysis looking across various metrics, such as media effectiveness, onsite performance, and other income/expenses.

Ways of working

• Take the lead on all thing’s analytics and insights within the ecommerce team.
• Be a self-starter, working cross functionally to help improve data driven decision making.
• Manage one colleague, managing their workload and developing their analytics and insights skillset.
• As manager within the wider ecommerce team, help drive the team objectives forward.

Essential Experience

• 5 years+ experience in Digital Analytics, eCommerce or Digital Marketing.
• Experience working in medium/large online business required but experience in pet supplies is not required.
• Skilled using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI.
• A dynamic person, who finds solutions and can drive key initiatives forward in a matrix style organisation.
• Experience partnering with key stakeholders and holding good relationships.
• A team player that seeks new opportunities and questions the status quo.

Why Join Us? We offer a collaborative and engaging work environment where you can make an impact and develop your career in a supportive team. As a Digital Insights Manager, you'll have the chance to lead transformative analytics projects and contribute to our data-driven journey.

Benefits and Perks

At Pets at Home Group, you’ll enjoy a dynamic career in a supportive environment, along with a comprehensive benefits package that includes:

• Bonus potential
• 28 days holiday + Bank Holidays
• Pension scheme
• Discounted healthcare options
• Share options
• Group discounts

A few things to note

• This is a hybrid role, 2 days a week in our Handforth, Cheshire office
• Unfortunately, we can't offer visa sponsorship or relocation support for this role

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.